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Product details

File Size: 1749 KB

Print Length: 322 pages

Page Numbers Source ISBN: 0814742955

Publisher: NYU Press; Revised edition (August 1, 2006)

Publication Date: August 1, 2006

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B002GEKJ5E

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Amazon Best Sellers Rank:

#350,034 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

A fascinating look at how popular culture and brands work. Recommended for any course of media, or just for the reader who is interested in learning more on their own.

Fascinating read for any. Reading for part of my media communications graduate class, but Jenkins work can (and should) be enjoyed by any. Focusing on how audiences engage and interact with commercial media production companies is an imperative skill for any that consume media on a daily basis. The book reads quickly because Jenkins discusses interesting communities within the greater realm of popular culture, and he writes with a warm and active voice that stands out from traditional, monotone academic books. Great read!

Dr. Jenkins has achieved something special with this text--he's synthesized a few generations of technological achievement, humanities computing practices, and popular culture into an accessible, insightful treatise on the power of emerging media. While focusing on contemporary examples, Jenkins never loses sight of the historical perspective. It's a watershed text for those interested in looking at how the full flower of our communication efforts has come into bloom in recent years, and how that condition is impacting content creators, activists, fans, and citizens...

Convergence Culture offers some very interesting perspectives and case studies for everyone, but especially for media professionals. There are even valuable lessons here to extrapolate for the book publishing industry, although Jenkins doesn't focus much on the book world. He does discuss Harry Potter, but mostly in the context of fan fiction.Jenkins discussion of transmedia storytelling is fascinating, and fits together very well with Frank Rose's discussion in The Art of Immersion. The discussion of transmedia storytelling combines Jenkins' three concepts of media convergence, participating culture, and collective intelligence, because it requires consumers to move across multiple media and collaboration with a fan community to fully experience a story. As mentioned above, he uses the example of the Matrix movies to illustrate this point. Traditionally, all the information viewers needed to fully understand a movie were contained in the movie itself and presented in a mostly linear way that was easy to grasp, but movies like The Matrix provide open ended clues and loose strands that can't be fully understood without collaborating with other fans through online communities and by taking part in other extensions of the story in different mediums such as comics and video games. In some cases, these extensions may provide more background or a deeper understanding of the movie, or they might be completely new tangents unexplored in the movie. It will be interesting to see if this mode of story telling continues to gain traction.Overall I enjoyed reading Convergence Culture, especially having also previously read The Art of Immersion. I do think Jenkins was trying to fit too much into the book, and at times the organization was a bit clunky. Each chapter focused on a particular TV show or movie as an example, so there was a chapter that discussed Survivor and the concepts of fan paticipation and "spoiling," the process by which fans share information that hasn't been aired yet about popular TV shows online. There was also a chapter on American Idol and advertising and fan participation. I think it may have been a better idea to organize the book around these ideas and provide more examples as opposed to organizing the book by show or movie. By far my favorite chapter was the one that focused on transmedia storytelling and The Matrix. By comparison, the last chapter on politics and popular culture and the afterword on the ramifications of YouTube on politics, while interesting and important, seemed out of place.Perhaps my biggest gripe was how dated the book seemed. Despite being published in 2008 (the paperback was published in 2008, the hardcover in 2006), some of the examples given and, for instance, the lengthy explanation on what a blog is, made the book feel very dated, which goes to show how rapid the media landscape is changing. I would definitely recommend reading this book either before or after The Art of Immersion for a more well-rounded view.

Needed this book for a college course. If you are not into the subject, this can be a very difficult and tedious read. The author is well respected for his significant contributions on the subject matter, so for that I do give him credit for his thorough work. But I gained very little not being a communications major and having to use this book.

I purchased this for an English class. It's okay. I didn't find the content to be very entertaining but again, I only purchased this for a class. Other than that the book was delivered quickly through the kindle app.

Thanks!

I had never considered some of the points that Jenkins puts forth in this book. Convergence Culture is a book about many of the things that technology is incorporating into our lives that we are slowly taking for granted.If you have ever been interested in how technology is changing how we view the world, this is a good book to look at. The chapters focusing on Survivor, The Matrix, and Harry Potter fanficton are all of great interest.

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